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    2018 Jean de Merry Communication Strategy & Management Design
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    2017 Souk@Sat & Tourisme Montréal Content Marketing Strategy Design
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    2015 Gestion Lesage Branding Finance


    & Tourisme Montréal



    Content Marketing Strategy


    See project ⟶

    Nate Husser [Husser].jpg

    Content Marketing Strategy for
    Souk@Sat & Tourisme Montréal

    For its 14th edition, the yearly design event Souk@Sat made threefold responsible for the development of its content marketing strategy. The mandat translated into the creation of a video showcasing 11 influential personalities from Montreal's creative scene, sharing their "design destinations" and their love for the city. Prior to the event, a series of interviews with the same personalities was published on Tourisme Montréal blog, which allowed them to go deeper into their love declaration. 

    Threefold collaborated with Tourisme Montréal who acted as the official content broadcaster for the Souk@Sat's latest edition. 


    Creative Team

    Directed by
    Jesse Riviere

    Creative Director

    Produced by

    Video Production
    5 Pound Media

    Max Richter

    Laure Juilliard
    & Isa Tousignant

    Make-up & Grooming
    Joffrey Dumas



    Milk & Bone
    Camille Poliquin
    & Laurence Lafond-Beaulne

    Visual artist & Director
    Caroline Monnet

    Olive et Gourmando & Foxy
    Dyan Solomon

    Frank And Oak
    Ethan Song

    Off The Hook
    Harry Drakopoulos

    Julien Smith

    Leda St-Jacques
    Leda Montereali
    & Pierre St-Jacques

    Nate Husser
    Nate Husser

    Un peu plus loin
    Tamy Emma Pepin

    Lambert & Fils
    Samuel Lambert

    Atelier Zébulon Perron
    Zebulon Perron