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    ça va de soi


    Art Direction, Editing & Graphic Design


    See project ⟶


    Art Direction, Editing & Graphic Design for ça va de soi

    The Canadian-based fine knitwear brand ça va de soi mandated threefold for the art direction and realization of its 2017 print advertising campaign. Having produced and delivered annual or bi-annual promotional books for numerous years, the company now wanted to address its clientele more frequently.

    Inspired by the natural beauty and sensibility of award-winning actress Sarah Gadon, we created a true ça va de soi story around the house's forthcoming collections to be gently uncovered by their audience through a finely crafted book and three additional book covers, delivered on seasonal occasions throughout the year


    / Project Credits

    Campaign Photography
    Shayne Laverdière

    Fritz Picault

    Matthew Collins

    Sarah Gadon

    Art Direction
    & Graphic Design

    threefold Agency

    Celine Tremblay
    & threefold Agency

    Still Photography
    threefold Agency

    Architecture Photography
    David Olivier

    Monique James



    Photo: Sarah Gadon for ça va de soi, by Shane Laverdière


    Édition — 2017


    Double Gate Folds (Book Covers)

    In order to enhance the ça va de soi 2017 print campaign experience, as well as to communicate their seasonal fine knitwear collections efficiently throughout the year, we crafted a series of 4 unique double gate folds acting as collectible book covers. While the first of the series was delivered along with the official book, all book covers were focused on presenting the house's 2017 collection, providing knowledgeable information on the appropiate fabrics on the outside covers and showcasing the associated seasonal pieces on the inside.


    Photo: Sarah Gadon for ça va de soi, by Shane Laverdière