• Archives / Menu
  • / Back
  • Year Client Category Industry
    2018 d'Armes Website Design Design
    2018 Idoine Bio Online Strategy Beauty & Cosmetics
    2017 Souk@Sat & Tourisme Montréal Content Marketing Strategy Design
    2017 UNTTLD Campaign Photography Fashion
    2017 Elle Québec Travel Photography Lifestyle
    2017 Ça va de soi Graphic Design & Art Direction Fashion
    2017 Ça va de soi Still Photography Fashion
    2017 Ça va de soi Website Design Fashion
    2017 Tavan Mitto Studio Branding & Graphic Design Fashion
    2017 Tavan Mitto Studio Website Design Fashion
    2017 Unttld E-Commerce Photography Fashion
    2017 Unttld Website Design Fashion
    2017 Idoine Bio Website Design Beauty & Cosmetics
    2017 H Parfums Website Design Perfumes
    2017 H Parfums Editorial Photography Perfumes
    2017 H Parfums Branding & Graphic Design Perfumes
    2017 Ça va de soi Online Strategy Fashion
    2017 Unttld Backstage Photography Fashion
    2017 Nós Website design Architecture
    2017 Nós Graphic Design Architecture
    2017 Anniversary Magazine Lifestyle Photography Publishing
    2017 Tavan & Mitto Website Design V2 Fashion
    2017 Lazypants Products Photography Fashion
    2017 Alain Assedo Website Design Fashion
    2017 Unttld Behind the Scene Photography Fashion
    2017 Alain Assedo Opticien Art Direction and Photography Fashion
    2017 Tavan & Mitto Lookbook photography Fashion
    2017 Cabinet Éphémère Website Design V2 Fashion
    2017 Henriette L. Graphic Design Fashion
    2017 Éditions de Robes E-Commerce Photograpny Fashion
    2017 NEO Branding Fashion
    2016 Studio Oliver Gustav New York Interior Photography Design
    2016 Studio Oliver Gustav New York Product Photography Design
    2016 Charles Laurence Branding Architectes
    2016 - Lambert & Fils Studio Online Strategy Design
    2016 L'Émouleur Website Design Food & Entertainment
    2016 L'Émouleur Editorial Photography Food & Entertainment
    2016 L'Émouleur Product Photography Food & Entertainment
    2016 - Souk@Sat Online Stragegy Design
    2016 - Henriette L. Online Strategy Fashion
    2016 Henriette L. Website Design Fashion
    2016 - Éditions de Robes Online Strategy Fashion
    2016 Cabinet Éphémère Website Design Fashion
    2016 Agence Beau-Vin Website Design Wine & Spirits
    2016 Azamit Pop-Up Home Event Photography Lifestyle
    2016 Azamit Pop-Up Home Website Design Lifestyle
    2016 Azamit Pop-Up Home Graphic Design Lifestyle
    2016 The Unscented Company E-Commerce Photography Home Goods
    2016 The Unscented Company Photography Production Home Goods
    2016 The Unscented Company Website Design Home Goods
    2015 Caisse Populaire Desjardins Art Direction Banking
    2015 Montreal Museum of Fine Arts Installation Art
    2015 Tavan & Mitto Website Design Fashion
    2015 Tavan & Mitto Graphic Design Fashion
    2015 Sean Rudman Website Design Art
    2015 Michel Brisson Website Design Fashion
    2015 Éditions de Robes Website Design Fashion
    2015 AL Finance Branding Finance
    2015 AL Finance Website Design Finance
    2015 Brethren & Some/things Graphic Design & Publishing Fashion
    2015 Brethren Campaign Photography Fashion
    2015 Brethren & Some/things Art Direction & Editorial Photography Fashion
    2015 Gestion Lesage Branding Finance

    Back

    ça va de soi
    Montréal

    Year
    2017

    Services
    Art Direction, Editing & Graphic Design

    Industry
    Fashion

    See project ⟶

    Project.jpg
     

    Art Direction, Editing & Graphic Design for ça va de soi

    The Canadian-based fine knitwear brand ça va de soi mandated threefold for the art direction and realization of its 2017 print advertising campaign. Having produced and delivered annual or bi-annual promotional books for numerous years, the company now wanted to address its clientele more frequently.

    Inspired by the natural beauty and sensibility of award-winning actress Sarah Gadon, we created a true ça va de soi story around the house's forthcoming collections to be gently uncovered by their audience through a finely crafted book and three additional book covers, delivered on seasonal occasions throughout the year

     
     
     
     

    / Project Credits
     


    Campaign Photography
    Shayne Laverdière

    Stylism
    Fritz Picault

    Hair
    Matthew Collins

    Actress
    Sarah Gadon

    Art Direction
    & Graphic Design

    threefold Agency

    Editing
    Celine Tremblay
    & threefold Agency

    Still Photography
    threefold Agency

    Architecture Photography
    David Olivier

    Translation
    Monique James


     

     
     

    Photo: Sarah Gadon for ça va de soi, by Shane Laverdière

     

    Édition — 2017

     
     

    Double Gate Folds (Book Covers)

    In order to enhance the ça va de soi 2017 print campaign experience, as well as to communicate their seasonal fine knitwear collections efficiently throughout the year, we crafted a series of 4 unique double gate folds acting as collectible book covers. While the first of the series was delivered along with the official book, all book covers were focused on presenting the house's 2017 collection, providing knowledgeable information on the appropiate fabrics on the outside covers and showcasing the associated seasonal pieces on the inside.

     
     

    Photo: Sarah Gadon for ça va de soi, by Shane Laverdière